What is PPC?
PPC advertising is a marketing channel which uses adverts in order to drive customers to your website. It’s labelled ‘pay per click’ because you only pay when someone clicks on your ad.
Mostly used on Google and other search engines, PPC is highly targeted, as you can choose the specific search terms for which your ads appear.
Have a read of our beginner’s guide to PPC for more information.
What is GDN?
GDN stands for Google Display Network. Unlike Google Adwords however, GDN marketing allows marketers to place adverts on other websites and not just within the Google listings. You can specify which type of websites this includes, to ensure your target audience will see the adverts. Check out our beginners guide to GDN for some examples.