What’s Search Engine Optimisation?
Search Engine Optimisation (SEO) is the practice of optimising a website through a number of different techniques so that it ranks higher on search engine results pages. This then helps you to drive more people to your website. The better optimised your website is, the higher it will rank in search engines, meaning you will begin to spend less on paid advertising, such as Google Adwords.
How does it work?
The better optimised your website is, the more queries your website will answer; which ultimately means you will rank higher organically and your website will appear in a lot more searches without having to pay.