Today’s typical car buyer, is constantly digitally connected and always on the go. They’d probably prefer to just research online rather than make the effort to visit a dealership. This means, you as dealers need to find ways to target these modern consumers online.
Digital marketing practices provide you with plenty of opportunities to ensure your dealership is seen before your competitors. However, you don’t have to be an online guru to achieve this, leave it to the experts.
Search Promotor is brought to you by Autopromotor, and serves as our digital marketing product to help dealers like you further maximise your presence online.
We do this through a variety of methods including
Our partnership with sister company 52Fridays means your business is left safely in the hands of digital marketing experts, who have years of experience under their belt.
Our digital marketing products
Highly targetable, completely measurable and widely proven to be lucrative – paid media is one of the most effective marketing channels of the digital era. Most commonly charged on a cost-per-click basis, you can rest assured knowing your advertising budget will produce a tangible result at each interaction. Increase your website traffic, generate leads or replenish your stock with this competitive and effective marketing channel.
Search advertising is arguably the most targeted way to drive web traffic. Reach your audience when they are searching for terms valuable to your business, then show them the exact message you desire. You only pay when they click through to your website, putting your marketing budget to highly efficient use. We can help you take competitive market share, on hugely popular search engines such as Google or Bing.
Social Media advertising is a great way of getting your audience to interact with your brand. Platforms such as Facebook or Instagram make it very easy to target a large, engaged audience that will interact with your custom built ads. Most social media platforms offer an ad service, so we can choose the one that best positions us to reach your target audience.
Display advertising is a great way to increase your brand recognition, which allows you to reach vast audiences through segmented targeting on huge partner networks. We can define your audience through their interests, web activity or demographic – then get your message across through creative, engaging graphics.
Search Engine Optimisation
Search Engine Optimisation (SEO) refers to the process of acquiring free web traffic from search engines, such as Google and Bing. Unlike pay-per-click, SEO is not a form of advertising. Rather, it is an optimisation of key elements of your website, in alignment with best practice; usability and search engine preferences. Good SEO results in valuable keywords ranking highly on the results pages of search engines. The higher you rank, the more traffic you can expect – and more quality traffic means more sales.
Websites that have particular technical characteristics, will send positive signals to search engines that crawl them. Technical SEO is the process of auditing, optimising and regularly reviewing these characteristics. Elements such as website speed, mobile friendliness and website security all play a key role, so good SEO goes hand in hand with good user experience.
Web content (text, images, videos etc) plays a huge part in how well a site performs in organic search. It is vital that every page on your site is packed with useful, informative content that is genuinely helpful to your potential customers. It should exude your expertise, and provide users with information within their purchasing journey that they can trust. Such elements are critical to search engine success.
Search engines care about what is happening off your website, as well as on it. Elements such as which websites link back to or mention yours, send significant signals to Google on authority and trust. Content marketing and digital PR are two effective strategies used to build such signals. It’s vital you are being linked to and talked about on other relevant websites. Gone are the days when quantity prevailed over quality, the game has changed. In 2019 the key to success is being linked to and mentioned on high authority sites. Not only will this positively influence your keyword rankings, but your presence on the web will be bolstering your brand recognition.