Some excellent features for your car dealer website
Here are some fantastic extra features that can be used to great effect to take your car dealer website to the next level.
Used vehicle stock alert
What is a stock alert? Well, this means that they can highlight what they’re after or select an ad which fits their brief. Then, whenever you add a similar vehicle to your website, they get an email directly to their inbox informing them of the new stock upload. They may still be on the hunt and this email could just be the bait that finally hooks them in. It’s great as the customer does all of the work for you and gets a very personalised alert that suits them perfectly!
Save and compare feature
This functionality is in place to make it easier than ever for your potential customers to decide on a car. And if they’re able to make that decision easily, then they will be much more likely to actually end up making a purchase from your dealership.
Not only does this allow potential customers to compare vehicles next to one another, but it also saves all of these vehicles so that next time they come to your website, they will be stored for the customer to view once again. This means that if someone is interested in a car, but doesn’t have the time to make a decision there and then, they can come back at a later date and make their mind up.
Advanced search options
However, if you are a dealership that has a much larger number of vehicles, or you simply wish to offer your customers much more intuitive and detailed search fields, then you could opt for an advanced search option.
You’ll see these on bigger websites such as Ebay, Friday-Ad Motors and Motors.co.uk for example. Here at Spidersnet we can offer this functionality which can allow people to search for cars based on a lot more fields including the following:
- Price range
- Monthly price range Colour
- Body type
- Engine size
- Insurance group
Service quotation tool
Customers can come to your website, enter the details of their car, along with the services they’re after. They can then choose an available date and book themselves in. This takes out a lot of the leg work and allows you to manage your bookings in a much more manageable, much less time consuming manner. It also makes your dealership come across as a much more professional outfit and could lead to you getting more customers coming in for servicing.
These custom sashes are easy to create and can be a real saviour to dealers. You can create sashes to make note of sold cars, offers and anything else that you feel might help you out along the way.
Similar vehicles functionality
Lots of big websites, such as Motors.co.uk and Friday-Ad Motors, realise the value of this option and that is why they feature it on all of their adverts. They know that they key to ensuring a customer buys a car from you is to keep them on your site and offer them access to as many cars that suit them as possible.