Fun and engaging ideas for social media posts
We’d advise you to continue posting relevant news articles, links to your stock and behind the scenes photos and videos from your dealership. But here are some other ideas for more fun and entertaining posts that could come in handy.
If you have a bundle of old grainy photographs of your dealership and cars that you used to sell, why not post a picture of one of them each week on Thursday? Simply write something along the line of: “Throwback Thursday: Here is another old picture of the dealership back in the day…” If you’re doing this on Twitter then be sure to use the hashtag – #ThrowbackThursday.
Guess the car
People love these sorts of posts, especially car fans who will take great pride in knowing the answer. If you don’t have the resources to take nice pictures of a car on your forecourt then you could use old photos you’ve taken and crop them to make it more difficult.
Car of the week
To do this you could take two cars and stick them next to each other and ask people which they prefer, or even ask them which carving should win – like we did! You’d be surprised how many people will respond.
Some other ideas
As well as the ideas we’ve included so far, we thought we’d run you through a handful of other posts that you could use to drive some more engagement.
- Riddles or anagrams – Remember, that people love to be challenged and enjoy showing off to their friends when they know the answer. You could easily put together some nice fun posts that ask your followers to solve a riddle or an anagram.
- Caption competitions – These are really simple and can be very effective. Simply find a funny or interesting photograph, post it to your social media pages and ask your customers to come up with a caption for the post. You could even offer a prize for the best caption.
- Inspirational quotes – There are thousands of inspirational quotes to be found online. And social media has become awash with them over the last few years. Because of that, I wouldn’t advise you to post too many of them, but one every once in a while can help boost engagement.
- Fill in the blanks – Another nice and easy one to pull off. You just write the start of a sentence and then leave your customers to write the rest. Something like the following would be perfect: ‘The best car of the last decade is________________’
Anyway, we hope that this guide has been a help to you and your dealership. This guide is in place to offer you inspiration when it comes to the more light hearted and fun side of social media. Don’t ignore all the other things you should be posting such as links to stock, behind the scenes images, pictures of happy customers, links to relevant news articles and more. Just make sure that you’re posting these alongside the ideas that are listed in this guide!