Understanding your customers’ buying journey

Understanding your customers’ buying journey

Every journey begins with one single step. Whether you’re on a trip to a far off holiday destination, or on the long, and sometimes arduous journey towards buying a new car, you have to begin somewhere far from where you need to be. Often, the car buyer’s journey...
How can you measure marketing channel value?

How can you measure marketing channel value?

In our first Google Analytics guide, we taught you all about the basics – how to measure traffic, the key terminology and how to find out which page is performing the best. In this guide, we are going to take you deeper into the world of GA and we’re going...