We are Now Offering PPC Packages to Car Dealers

by | Dec 1, 2015

Here at Spidersnet, we appreciate that more and more dealers are developing their online marketing skills. We’ve seen some fantastic social media and SEO efforts from some of our clients, utilising a number of tools and platforms to drive more leads and raise brand awareness. However, there is one aspect of digital marketing that many dealers either don’t know about, or don’t know enough about to give a go… Pay Per Click advertising, or PPC for short. And that is why we are now offering our fantastic PPC packages to dealers meaning we can carry out all of this work for you!

What is PPC?

PPC, also sometimes referred to as Cost Per Click advertising, is an internet advertising model that is used to direct traffic to your website from Google, with you paying Google each time the ad is clicked. If done well PPC marketing can utilise search engine advertising to generate a large number of clicks to your website. Not only is this a highly effective method of marketing your brand, but it’s also nicely measurable, allowing you to see how effective your campaigns have been.

If your campaigns are carried out efficiently the cost you pay for each click will be trivial as it should lead to you making money through driving new leads.

How does it work?

When you search for something on Google, you will be presented with organic results, generated based on Google’s algorithms. You’ll also be presented with paid for adverts, usually on the right hand side or at the top of the page. It’s these paid for adverts that have been created and optimised using PPC. Take a look at the image below and see the paid for adverts that appear on Google when you search for ‘car dealerships Brighton’

 

 

So, when you want to appear in these positions for specific and relevant terms, you need to set up a Google Adwords account, select the key phrases you wish to target and begin bidding for the slots.

Whether or not you do appear high up when your specific key terms are searched for is based on your Ad Rank. This is a metric that is calculated based on two contributing factors:

  • Your bid – This is how much you’re willing to spend per click and can be set by you.
  • Your quality score – This is a value that is assigned to your website taking into account your click through rate, how relevant you are to the search term you’re bidding for and the quality of the landing page, among other things.

What can Spidersnet do for me?

We can take care of all of your PPC needs. That’s right, our team of PPC experts are at hand to ensure that you are driving as many leads as possible using this measurable and effective marketing method. We have a range of packages available to our dealers covering PPC and Google Display Networks (GDN), which is similar to PPC but offers you the chance for your adverts to appear on other websites.

Find out more about GDN here.

We will carry out everything from setting up your account, if needed, to creating your keyword lists, creating your banners, optimising your bids and budgets and implementing ad extensions, among many other things such as RLSA, ad copy testing, query mining etc.

Our packages are offered with a minimum three month contract and at the end of each month you will get an indepth report sent to you outlining the work that’s been carried out and the results.

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