Spidersnet is Offering Search Engine Optimisation for Car Dealers

by Nov 26, 2015Blog

Search Engine Optimisation – SEO – is a vital aspect of any business that has a presence online. Here at Spidersnet we have always valued this important element and done our best to keep dealers up to scratch when it comes to their websites. We have offered a range of free SEO workshops over the years; written countless articles in our Learning Hub; and built websites with SEO in mind at all times.

We’ve also recently launched our SEO packages that are available to dealers on our Advanced and Elite platforms. These packages are designed to ensure that your dealership is ranking well on search results pages for relevant search terms. Our team of SEO experts are on hand to offer their know-how and wisdom to ensure that your dealership can drive more leads from Google than ever before.

Reasons to put faith in SEO work!

There are many reasons why you shouldn’t ignore SEO. Here are just a few:

  1. 76% of the UK population uses the internet every day
  2. 80% of automotive purchases begin on Google
  3. Less than one quarter of buyers say that they will click to the second page of Google
  4. 63% of people search online with a specific brand in mind
  5. Click here to read our guide to SEO and why it is important

Here at Spidersnet we put a variety of packages together to suit dealerships of all shapes and sizes…

One off audit

First and foremost, we are offering dealers a one-off SEO audit. This means that we will take a look at your on and off-site SEO efforts and come up with a list of suggestions for where improvements can be made. If you don’t have the budget for an on-going package, and have someone on hand who is capable of implementing the changes themselves, then this one-off audit may well be the package for you.

As part of the audit our team will delve deep into your dealership’s on and off-site efforts analysing the following aspects:

  • Meta and on-site data
  • Citations audit
  • Online reviews audit
  • Links analysis
  • Google My Business
  • Content overview

Then, come the end of the month, we will have identified all of the possible opportunities available where improvements can be made, handing this list over to you for implementation.

Local SEO package

This is the first of our ongoing packages, with a minimum contract length of three months (anything less than this may not be enough to show any improvements in rankings). The Local SEO package has been specifically designed to help your dealership’s website appear high up in local search results on Google. That means that we will be working hard to ensure you are appearing in front of your perfect target audience.

We will first off carry out an audit, looking at the following elements:

  • On-site audit
  • Citations audit
  • Online reviews audit
  • Local links analysis
  • Google My Business

Once the first month is out of the way and we have analysed all of your current efforts, we will then have a plan in place for the ongoing work. This will all be specifically tailored to your dealership’s needs and we will update you on the ongoing results at the end of each month. The ongoing local SEO work will consist of a variety of the following tasks:

  • Creation of local keyword list (15 keywords)
  • Build and maintain local citations
  • Optimising online reviews
  • On-site and meta changes
  • On-site content
  • Local blog content
  • Local link building

All of the above is designed to specifically boost your rankings in local search results pages which means that this package is perfect for both small independent dealers with a local reach, or larger dealerships who still want to attract customers from specific locations.

Traditional SEO package

If you are looking for more of a traditional SEO package then this is the one for you. In this package (which also has a minimum term of three months) we work hard to ensure that your dealership ranks high in specific Google search results pages. As with all of our packages, we start off with an audit, analysing the following elements of your dealership’s on and off-site SEO efforts. We then share our results with you and proceed to devise an ongoing strategy to help improve your dealership’s ranking for key search terms to help drive more leads through Google.

The strategy will contain a variety of work comprised of a selection of the following elements:

  • Create keyword list
  • Gap analysis
  • Managing on-site content
  • Link management and link building
  • Blog content
  • On-site maintenance

We will then send over a monthly report to ensure that you are fully aware of how successful the ongoing work has been.

Combined package

The final offering that we have in terms of car dealer SEO, is our combined package. This incorporates all aspects of our Local SEO package and our Traditional SEO package, allowing us to double up our efforts working towards the end goals of both packages.

Interested?

If you want to take your dealership to the next level and want to boost your chances of gaining more leads from Google then we’d highly recommend that you get in touch with us and speak to one of our team about how we can help you. For more information about our SEO packages and their prices, and to read about each package in more detail, click here.

 

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