New Facebook Rules for 2015 – Make Sure you Read this Information!

So the New Year is on the immediate horizon and with that comes a new update from Facebook. In the past businesses have been able to post about pretty much whatever they want, however, that is all about to change.

In short, Facebook is cracking down on promotional posts. So any posts that are deemed to be promotional will no longer get as much reach as they may have received before. Facebook may also choose to penalise your page if you continue to produce posts such as these.

But what does Facebook consider to be a promotional post? Well, Facebook has stated that the types of posts that are too promotional are:

  • Posts that solely push people to buy a product or install an app
  • Posts that push people to enter promotions and sweepstakes with no real context
  • Posts that reuse the exact same content from ads

It is worth mentioning that this will not affect adverts, so you are still able to pay to do promotions. And, at the same time, you will still see plenty of adverts in your news feed – so it is a little bit hard to see what they are trying to achieve.

For a full detailed rundown of these new rules, click here now.

Basically, Facebook is making it very difficult for you to shout about your business on their platform. They want people to see more from their friends and family in their newsfeeds. Which means that you need to ensure that you are posting content that the people who follow your page will interact with. If people aren’t interacting with your posts then they will assume that what you’ve posted is no good and will then reduce your reach.

How will Facebook determine the quality of posts?
Facebook will be reacting to reactions. When you posts something to your page, those people who follow you will react to it in a number of ways. The way these people react will help Facebook determine the quality of the post.

  • If people ‘hide’ your posts then Facebook will make a note of this. This could be used to determine that the subject of the post may be boring or irrelevant.
  • If people ‘unfollow’ you based on a post then this will also be reported back to Facebook.
  • If people click on your link, but then click away from it straight away then this will be considered baiting – this is when what is promised by the link is not delivered.

What can still be posted?
Well, you can still run competitions on your page, however, you are not allowed to ask for likes or shares as a form of entry. The competition also has to offer your users ‘context’ and whilst they haven’t elaborated on this at all, we think you should ensure that any competitions are closely related to your business.

When it comes to standard postings, it is important that you post things that are relevant and interesting to your audience and they must educate or entertain. When deciding on what to post, think to yourself ‘would I want to see this in my newsfeed?’ If so, then you are on the right lines.

Videos and pictures are still performing well on Facebook. But again, when deciding on what to capture, make sure that they are ‘entertaining’ to your users. Just remember that people need to be positively interacting with your posts! Bear this in mind and you will come out of this latest crackdown completely unscathed.

Good luck, and happy Facebooking!