Lexus the most popular manufacturer among franchise dealers

Mar 10, 2020

A recent survey has revealed that Lexus is the favourite car manufacturer of franchise dealerships, retaining its place at the top of the list for the second survey running.

The National Franchised Dealers’ Association (NFDA) carried out the ‘Dealer Attitude Survey’, which asked 31 franchised networks questions about their ongoing relationship with their respective manufacturers.

The survey, which was made up of 53 questions, had a 39% response rate, meaning 1,795 dealers took part.

“Despite a number of concerns, particularly with regard to profit return and return on capital, franchised dealers were generally satisfied with the ability to do business with their manufacturers on a day-to-day basis.”

– Sue Robinson – NFDA Director

Lexus received 9.4 points for overall satisfaction, and was followed by Mercedes on 9.2 points, and then Toyota and Kia on 8.9 points each.

The manufacturers with the lowest rating were Abarth on 3.8, Alfa Romeo on 3.4, and Hyundai on 3.2.

The survey covered a range of issues and their impact on dealers’ satisfaction levels with their manufacturer’s relationship. Responses to each question were then scored from one (extremely dissatisfied) to 10 (extremely satisfied).

Overall, there was an average improvement of 12 points across all of the questions in the survey. After two years of disappointment, BMW managed to regain all of the points that it had lost, with a total increase, across all questions, of 99.3 points. Suzuki was the manufacturer that saw the biggest loss in points, dropping their total by 62.7.

Sue Robinson, the director of the NFDA, said: “It was positive to see an improvement in overall average dealers’ satisfaction levels with their manufacturers in the latest NFDA Dealer Attitude Survey.

 

“It is encouraging to see that most manufacturers continue to take seriously their performance in the survey and work with dealers to address their networks’ concerns. A healthy relationship between dealers and manufacturers is instrumental to the success of our industry.

“Despite a number of concerns, particularly with regard to profit return and return on capital, franchised dealers were generally satisfied with the ability to do business with their manufacturers on a day-to-day basis.

“It is vital that manufacturers and dealers maintain an open channel of communication to discuss the main issues affecting businesses and continue to co-operate to allow the automotive sector to thrive through a period of changes and challenges.”