Hawthorns Case Study
Spidersnet customer Hawthorns’ website recently underwent a makeover as we rebuilt their site from scratch in our Elite Package. The company had been with Spidersnet since 2014, however, after deciding that their website needed a spruce up, we worked closely with them to create a site that was extremely user-friendly, looked great, and was optimised to help them sell their stock online.
We are extremely pleased with their new Elite website and spoke to Hawthorn’s Dan Ford to find out what they thought about it.
But first, who are Hawthorns?
Hawthorns is a prestige car dealership based in Farnham, Surrey. Originally opening its doors in 1994, the business is named after legendary racing driver Mike Hawthorn. The “Farnham Flyer”, as he was known locally, was truly one of Britain’s great drivers, and his name and spirit live on through the company which was named in his honour.
Opened in 1994, Hawthorns was originally a franchised TVR dealer. However, eleven years later in 2005, the company moved into the sports and luxury market, but still had a keen eye on motorsports sponsoring local racing driver Jessica Hawkins.
Today the business operates out of its original heritage site, The Old Tourist Trophy Workshops, which is home to Mike Hawthorn and his father Leslie’s business during the 1950s, where they sold and maintained Jaguar, Ferrari and Maserati cars. Hawthorns now stocks a wide range of prestige vehicles including Ferrari, Jaguar, Porsche, Mercedes-Benz cars, and many other fabulous models.
“Spidersnet provide us with a professional looking website that helps us promote our business and become easily accessible to potential customers…”
Dan Ford – Hawthorns
Why did Hawthorns choose Spidersnet?
We spoke with Dan Ford from Hawthorns, and asked why they decided to go with Spidersnet in the first place. He said: “We originally opted for Spidersnet because they had plenty of valued experience within the motor trade.
“We heard about Spidersnet through word of mouth. They came with great recommendations and we decided to go ahead with them as our website provider. We were then assigned two representatives from the Spidersnet team, who helped us throughout the process with any queries we had.
“Spidersnet provide us with a professional looking website that helps us promote our business and become easily accessible to potential customers and the general public. They also help us keep track of the stock we hold.”
“They worked with us closely to get exactly what we wanted and we are very happy with the finished product”
Dan Ford, Hawthorns
Moving to a brand new website
After being a Spidersnet customer for three-and-a-half years, the team at Hawthorns decided that they wanted a brand new website. After approaching our team here at Spidersnet we worked closely with their team to deliver a modern site, that was perfectly designed to help them advertise their stock and services online.
“To keep things looking fresh and up-to-date we decided we wanted a brand new website,” said Dan. “We wanted to ensure that potential customers were made aware of us and wanted our new site to help generate sales and attract new customers from further afield giving us a much wider audience.
“After a good experience on our first website with Spidersnet, we decided we wanted them involved in our new updated site.
“They worked with us closely to get exactly what we wanted and we are very happy with the finished product. It needed to be user-friendly and had to look professional and eye catching. We are really happy with the aesthetics of our new website and our customers are loving how user friendly it is!”