Why Are Finance Calculators Vital to Car Dealer’s Websites?

It’s 2017. And by now most car dealers are aware of what’s expected of them and their website. They know that in order to compete with rival businesses things such as search engine optimisation and social media are imperative. Another vital feature, more important now than ever before, is an integrated finance calculator. And here at Spidersnet we are offering FREE finance integration to our Advanced and Elite customers, with Express customers having to pay a one off installation fee of just £50+VAT.

With more people using personal finance to purchase cars, it’s now incredibly important for car dealerships to offer finance to customers. Here at Spidersnet we’ve made it even easier to secure those all important deals by offering finance integration, meaning you can easily have a finance calculator added to your site.

These days it’s vital that your dealership’s website is as interactive as can be, offering your customers as much information as possible about the vehicles you sell, your services and anything else that will keep them fully informed.

The more details you can offer a customer, the more likely they will make that all important purchase. And that’s why an integrated finance calculator is one of the most important features to have on your site.

This fantastic tool allows you to ensure that your dealership is ahead of the competition. Customers browsing your website can use the integrated finance calculator to get an instant personalised finance quote.

Potential customers can adjust their monthly payments and their initial deposit all in order to find a payment plan that best suits their budget. This procedure, allowing a customer to be in control of building their own payment plan, ensures that this process is carried out online as opposed to at the dealership or over the phone.

Why is it so vital?

If your dealership doesn’t make use of this tool, then you may end up losing customers to rival businesses who are able to offer instant finance quotes on demand. But why is this so important?

Well, in recent years more and more people have utilised finance when purchasing cars. The Finance & Leasing Association released figures recently revealing that the number of used cars sold on finance in the 12 months up to November 2016 had increased by 10% compared to the previous year.

Set yourself apart from the rest!

In a recent article by Spidersnet partner iVendi, it was stated that currently only 30% of independent dealers have a form of finance facility in place, compared to a figure of 65% for the top 200 dealer groups. This means there’s a lot of scope for smaller dealers to push on and set themselves apart from their competitors by making the most of integrated finance calculators.

iVendi CEO James Tew believes that this is about to change. “Increasingly, used car and van buyers expect even quite localised used retailers to have a highly professional web presence. They assume there will be a high level of web functionality and your website is actually now used to judge the professionalism of your business”.

What we offer!

Here at Spidersnet we have built relationships with some of the automotive industry’s leading finance specialists and are able to incorporate these calculators into our customers’ websites free of charge (Express customers are required to pay a one-off set-up fee of £50+VAT).

If you would like to discover more on how online finance options can drive your business forward, then please get in contact using the form below or by giving us a call on; 01273 837560.


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