Do you need to be following Tesla’s lead?
We found a really interesting statistic the other day and it really made us think. Invesp stated that ‘78% of online shoppers don’t look at a product in a store before buying it online’, and what makes this figure even more staggering is that in 2017, an estimated 1.66 billion people worldwide purchased goods online.
But what does this have to do with the car industry?
We looked into this further and found that Tesla has started to address this shift in consumer purchasing. They’ve adopted the Amazon shopping experience, which allows the user to follow easy steps to choose their paint colour, wheels, interior, battery type… the list goes on. The process then allows the user to apply for finance and eventually leads them to a payment option – all without seeing the car once! Consumers now want to have the power to click a few buttons and have the product delivered straight to their door.
What does this mean for you?
There is no way of getting around the fact that online purchasing is dominating the consumer landscape. Therefore, your website needs to become your best friend. It needs to be responsive for use on mobiles and tablets, it needs to be quick, and it needs to have everything a customer would want to make an informed decision. Does your website tick all of those boxes? If not, you need to start to address them or you could find yourself left by the wayside.
How can we help you?
Spidersnet create websites with you and your customers in mind. All of our websites are fully mobile responsive and search engine optimised, making them easier to find and easier to use. Not only that, we have an arsenal of add-ons that help your customers to make the perfect choice for them, from finance calculators, to our save and compare tool.