RESPONSIVE WEB DESIGN

Here at Spidersnet we know all about the importance of responsive web design! That is why all of our new websites are 100% responsive, meaning they are slick, stylish and easy to use no matter what device you’re browsing on!

WHAT IS RESPONSIVE WEB DESIGN?

ADAPTABLE DESIGN

A responsive website is one that adapts to fit any screen size. This means that a responsive site will look great no matter what device it is being viewed on. Not only will it look fantastic, but it will also function perfectly at the same time. Mobile unfriendly websites don’t just look bad, but they also offer up a poor experience for the user!

DON’T BE MOBILE-UNFRIENDLY

As we mentioned previously, if your website isn’t mobile friendly then it will not function properly when viewed on mobile devices. This means that certain parts of your site will be hidden and could leave users frustrated. A responsive site means that no matter what device someone is using, they will be able to access all of your website with ease.

GOOGLE RANKINGS

Google now takes into account whether or not your website is mobile friendly. Having a site that operates perfectly and looks good on any device can have a positive impact on your website’s search ranking, meaning more potential customers can discover your dealership. Google is now actively punishing websites that are not mobile-friendly, so don’t lose out on customers!

SPIDERSNET OFFERS 100% RESPONSIVE DESIGN

Here at Spidersnet we know all about the importance of responsive design. And that is why we are pleased to inform you that all of our new websites are 100% responsive. Read on to see just why responsive web design is so important…

WHY IS RESPONSIVE DESIGN SO IMPORTANT?

Over half your customers are browsing the web with a mobile device!

The percentage of customers accessing auto dealer sites using tablets and mobile is around 60%,  and less than half of those using car dealer sites are accessing the site via desktop PCs or laptops. Here at Spidersnet, we have discovered that many of our clients’ websites are being visited by up to 500 different devices, with around 300 different screen sizes! Therefore, it is vital that your website is able to adapt.

Google punishes mobile unfriendly websites!

In April 2015, Google released a new algorithm that significantly impacts how sites are ranked when people search on mobile. Google now takes into account mobile-friendly factors in its mobile search results meaning if your website is not mobile-friendly, you will suffer the consequences. This new update has the potential to affect where your website ranks for keywords. This means that if your website is not fit for mobile use it will not only look bad on some devices, but it will also lead to you losing out on leads driven by mobile search.

Make a good first impression

If you don’t have a responsive website then when someone inevitably does land on your site using a mobile device, they will have a torrid time. As mentioned above, over half of your potential customers are browsing on a mobile device, and if your website is their first interaction with your brand then you will make a terrible first impression. If your site isn’t responsive then it will be hard to navigate, it will function poorly, and it may end up driving potential customers away! It may be a cliche, but you only get one chance at making a first impression!

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