DRIVE NEW LEADS WITH SPIDERSNET’S GOOGLE ADWORDS PACKAGE
Would you like to attract potential customers to your dealership who are already looking for your services? Google AdWords allows you to do just that. Reach people who are searching for used cars in your area with a cleverly crafted advert that appears on a search results page or other places around the web.
Here at Spidersnet we offer much more than award winning web design. We are also offering our dealers the chance to drive new leads using Google AdWords. We can utilise Pay Per Click (PPC) advertising and Google Display Networks (GDN) campaigns to help drive more leads than ever to your forecourt.
It is worth noting that this package is only available to our Advanced and Elite customers.
WHAT IS PPC?
PPC – or pay-per-click advertising – is a model of marketing that drives people to your website through adverts placed online, usually amongst Google search results. It’s a fantastic way of generating traffic to your site because you only pay each time a person clicks on your adverts.
WHAT IS GDN?
GDN stands for Google Display Network and it allows you to have your AdWords adverts displayed on a whole host of specific targeted sites. It works in a similar manner to PPC, however, rather than your adverts appearing in Google’s search results pages, your adverts will appear all over the web, in specific locations where your target audience is browsing.
WHAT CAN WE DO FOR YOU?
Here at Spidersnet we utilise Google AdWords to generate campaigns that we will adapt to suit your dealership’s needs. We ensure that we create packages that are adaptable and flexible, allowing us to work closely with our clients to offer the perfect package for them.
If you’re interested in our Google AdWords Package then give us a call on 01273 083992 and speak to one of our friendly and helpful team.
Find out more about our Google AdWords Package:
WHAT DOES OUR GOOGLE ADWORDS PACKAGE CONTAIN?
First things first, if you don’t have a Google AdWords account, then we’ll set one up for you. If you already have an Adwords account then we can just jump right in and help maintain and manage this account.
Once we’ve established you have a Google AdWords account set up, we can start our monthly work. This work is flexible and will change depending on what your dealership’s specific requirements are. The ongoing work will involve a number of the following tasks:
Ongoing management and optimisation of account
Our team will continually be monitoring your AdWords account, ensuring that it is updated and improved throughout the campaign. We’ll always be looking for ways to further optimise your AdWords account enabling our ad campaigns to be as successful as possible.
After we have set up your account and created your keyword lists, we will then create you some adverts, which will be designed in house in order to drive the best results possible. We will create at least two ad copy variations for your account.
Query mining is the method used in PPC to expand and refine the keywords that your ads appear for across the web. We will be constantly monitoring the search queries people use when they click on your ads to determine whether we should be bidding on these terms.
Bid & budget optimisation
We can adjust your bids and campaign budgets to ensure that we’re spending in the most efficient way possible. Remember, our team is aiming to get you the best results we can, so we will be constantly working towards making your PPC spend more efficient.
Implementing ad extensions
Ad extensions are essentially add-ons to an advert. We can offer you site link extensions, allowing extra links to your ad with extra text beneath. We can also set up call extensions, allowing you to surface your company’s phone number on the ad.
Ad copy testing
We will work towards testing different ad copy throughout your campaigns to ensure that we create the best performing ad we can. After we have generated enough data, we can continually improve your ads until they are performing as well as possible.
Our Google AdWords Package is transparent, allowing you to be kept abreast with all of the work we carry out and the results. Our team will send you a monthly report, offering you a brief run down of the work completed and the results. This way you’re able to see how their efforts are helping boost business by driving potential customers to your website.