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In order to maintain our high levels of customer service Spidersnet is pleased to announce the arrival of Tom Spiers and John Barratt to the Spidersnet Design and Account Management teams respectively.

We also welcome Ian Miles who has joined us from UK Websites. Ian has many years experience in Automotive internet marketing and we look forward to adding his expertise to our already experienced account management team.

These new arrivals will ensure we continue to improve our communication with our customers and maintain our high levels of work by using their different sets of expertise.

At Spidersnet we realise that keeping your website up to date is very important not only to the users but also in improving your ranking in the search engines. This is why we include website updates within our packages and also provide a content management tool where customers have the ability to update sections of their dealers website.

Here at Spidersnet we’ve realised that if your products and services can be booked or reserved online, then your website will work for your business all year round.

So we’ve made it possible for this to happen.

This fantastic new feature allows the user to get an online quote for a service, book their car in for the preferred date and time, and even make a secure payment… all online.

This means that you will be able to receive bookings 24/7 and by allowing these interactions to take place online, it will also minimise your workload and put your customers’ data in a structured system.

The new functions will offer your users good customer service and will create plenty of upsell opportunities.

Are you interested in the service booking tool? Please call 01273 837560 today.

If you are using websites to sell your stock then here are a few tips that might be able to help you make more sales more quickly. Basically, the better your ad is, the better chance you have of making a sale!

As in all walks of life first impressions are crucial so it is important that your ad looks as good as possible. Research has shown that first impressions are formed in the first seven seconds and the photographs of your vehicle are highly likely to consume most of this short period of time.

When you have so little time to make a good first impression you need to ensure one thing. That your photographs are of the highest quality. If you know your pictures are as good as they can be then you can rest assured that you will make a good first impression.

So, the first step to making sure your pictures look good is to ensure that the lighting in the photo is bright, which will enhance your vehicle’s features, and you should also make sure that the resolution of your pictures are as high as possible. As long as you follow these two small tips, your pictures will have a professional appearance.

And what about the number of photos you should use with your advert? Well, our research shows that the number of pictures has a direct impact on your chances of making a sale, which leads on to our second tip.

We recommend that your vehicle advertisements have at least four photos displayed. Those adverts that have 4 or more photos get a staggering 72% more response, which is enough to significantly improve your chances of making that sale.

Follow our top tips in order to wow your potential buyers within those crucial first 7 seconds.

The Finance & Leasing Association (FLA) are the industry body for the asset finance, consumer finance and motor finance sectors, and they have announced that new car finance sales rose 22% by volume in March 2012 compared to March last year. Sales by value were also up 33% for the month.

Nearly two-thirds (65.9%) of all private new car sales over the last 12 months have been finance sold in dealer showrooms, which is an increase compared to the 56.6% of sales in the previous 12 months.

Most finance products helped boost their sales, leasing was up by 50%, hire purchase by 37% and Personal Contract Purchase (PCP) by 30%.

There has also been growth in the used car finance market of 6%, with just under 74,000 used cars being sold in March.

FLA head of motor finance Paul Harrison spoke to MotorTrader.com and said that the strength of the new and used car finance figures in March are great news for the UK Motor industry.

He also said that this year’s number of new cars sold is 22% higher than last year, which shows that forecourt finance continues to be extremely popular.

There are still spaces for delegates to attend the Car Dealer’s Lead Generation Event – in association with Razsor, which takes place at the Heritage Motor Centre, Gaydon on 18 May 2012.

Speaker places are now all full – there will be seven speakers – however, there are still a number of delegate places still available.

Delegate spaces are free of charge and mean that you can attend the event and listen to some clever hints and tips to make the most out of your leads. You will not only get the chance to hear from the exciting group of speakers, but you will also be in with the chance to win an iPad on the day as part of the free prize draw. There will also be a fantastic buffet lunch and an amazing collection of cars on display in the museum.

Ensuring you track, utilise and find every single sales lead in your dealership is vital when times are tough – and delegates will hear some brilliant ideas on how to do just that. This event is extremely helpful for car dealers and it starts at 9.30am with coffee and then the speakers will being.

So if you are a car dealer and are want more information about the event then head over to cardealermagazine.co.uk.

Picture: Etch