The way Google works has changed of late. The wily old fox has changed its tactics and if you aren’t on your toes then you have every chance of getting left behind. But to all of you car dealers out there, do not fear this news of a new dawn, the team at Spidersnet is here to let you know how things will work from now on.
Gone are the days where you had to ensure that you published as much content as possible on your website in order for it to be indexed by Google. Gone are the days of cramming content full of keywords in order to pull in as much traffic as possible from searches.
The latest change means there is now a new way to ensure your website ranks well. And, in the words of Mark Edwards, a feature writer for In Publishing and a freelance Marketing consultant, it seems that ‘the key to being on Google is to not worry about being on Google.’
That’s right, it is now important that you ensure that the quality comes before quantity. Companies need to ensure that they write for people as opposed to search engines. That means making sure that your content is interesting, gripping, and as shareable as possible!
Here are two key steps to ensuring that your website benefits from these new changes to Google.
1. Make sure your content is of the highest possible quality
I have said it before and I will say it again, quality is far more important than quantity. This is true in almost all situations, but with the changes that Google has undertaken in the last 18 months, it has never been truer when referring to web content.
It is commonly thought that around 20% of your content will bring in around 80% of your traffic. So, tone down your output and simply concentrate on that 20%. You want to be concentrating on ensuring that all of your content is as good as it can possibly be. And if that means you reduce the amount you create, then so be it. This may seem like going against everything that you have previously been told, but trust us, this is how things will work from now on.
So long as your brilliantly produced content is entertaining or informative and it is relevant to your audience, then you are onto a winner!
2. Be social
Social media, social media, social-bloomin’-media! I am sure you are as fed up with hearing about social media as I am, but unfortunately I am going to have to bang on about it for a little while longer. The correct use of social media can really give your website a boost, especially when used well in connection with your online content.
In fact, it has gotten to the point where Facebook and Twitter are more important than Google (sorry Google) when it comes to getting your content out there. If your content is getting plenty of likes on Facebook then Google will rank it higher. This means that not only is Facebook bringing in plenty of traffic but it is also helping how your pages rank on the holy grail that is Google. Kapow! Two-birds-one-stone comes to mind.
If you are aiming to get plenty of likes on certain areas of your content, then this will mean that you aim your writing directly at your audience. And, it also encourages you to ensure your content is as engaging and interesting as possible.
So basically make sure that nothing you are creating is mundane and irrelevant. You will want to make sure that you are coming up with cracking, funny and entertaining content that is being shared and liked on Facebook and re-tweeted on Twitter.
Businesses large and small struggle to go beyond the basic web metrics of visitor count and page view volumes. In this workshop senior data analysis and Google qualified Neil Barnes will walk you through Google Analytics. Neil’s clear, engaging and energetic style will show you what you need to drive your online marketing strategy ahead of your competition!
Idea for: Independents, Franchise Owners, Dealerships, Garage Services, Business Owners, Sales Managers and Marketing Personnel
Date: Wednesday, 12th December 10am-1pm
Venue: Spidersnet/Friday Media Group Head Office, London Road, Sayers Common, West Sussex BN6 9HS
Limited to 12 people per workshop
Email: admin@spidersnet.co.uk
Telephone: 01273 837560
Book before Friday, 30th November 2012
Over 70 motor dealers from throughout the South East attended Spidersnet’s first ever Online Marketing Seminar. They gained valuable insights into how the latest digital marketing techniques can help their dealerships generate more sales. The event proved so successful that Spidersnet is planning to host more seminars in 2013.
The REV UP YOUR SALES event took place at Spidersnet’s head office in West Sussex on Thursday 25 October, and was enthusiastically received by attendees, all of whom confirmed they would happily sign up to similar Spidersnet events in the future.
“Today around 80% of automotive purchases start with Google. Mobile search and social media are changing the landscape of vehicle sales dramatically. So no-one can afford to be complacent about online marketing,” said Rob Paterson Friday Media Group Director. “We hosted two half-day seminars with the aim of helping Spidersnet motor dealers really get under the bonnet of their websites, and start to view their businesses in the context of today’s digital marketplace. The feedback shows that everyone gained a great insight into how online marketing really works, with our six speakers providing key tips and advice.”
“The battle of the forecourt is now taking place on the web, so we felt it was important to explore all the key online marketing elements in our seminar,” said Laura Coleby Spidersnet Business Manager. “To help our motor dealers maximise every opportunity we covered 5 key areas, Search Engine Optimisation (SEO), Pay Per Click (PPC), social media, data analytics and mobile. By providing our customers with valuable tips, it will not only ensure they stay ahead of the competition but inevitably increase sales and profitability’
The event also included a free networking buffet and the chance to chat with all the experts. Here’s just a handful of comments from the day:
“We came for the free lunch but came away with the most valuable business information”
“Time very well spent. A very informative and productive day. Thank you all!”
“Yet another example of you going the extra mile for your customers”
“Thank you so much to all the team for everything today and for our fantastic website. We love Spidersnet!”
“Thanks for the very informative presentations today. Simon, Amanda, Margot & Craig =Superstars!”
“What a day. Way better than I ever imagined!”
Check out our Video: Rev up your sales – the Spidersnet seminar day
• Afternoon session- 2pm to 5pm
So don’t let your competition out manoeuvre you online and win your customers.
To find out how you can stay ahead of the competition and turn your existing website into a high performance vehicle, come along to our FREE half-day Online Marketing Seminar for Motor Dealers.
Held on Thursday, 25th October in Sayers Common, our seminar could help you make the most of your online marketing and smash your sales targets.
Find out what the future holds for online marketers as well as experts’ tips on:
1. How to benefit from Pay Per Click (PPC) advertising
2. Search Engine Optimisation (SEO) – the latest tips on how to ensure your site ranks well in Google search results so serious buyers can find your cars
3. How to use Social Media to sell cars
4. Mobile web – How to ‘mobilise’ your dealership and win customers
5. Data Management – Understand how web analytics can strengthen your conversion rates
Email us to RSVP and book now: admin@spidersnet.co.uk by 30th September.
When you book your place, please let us know whether you want to attend either the morning or afternoon session:
• Morning session - 10am to 1pm
• Afternoon session- 2pm to 5pm
Book your place by 30th September and you can join us for a fantastic seminar and a FREE buffet LUNCH. You’ll also receive a FREE Google Adwords Voucher on the day.
The seminar will be at Friday Media Group/Spidersnet Head Office, London Road, Sayers Common, Sussex, BN6 9HS. Map.
If you have any questions you can call us on Tel: 01273 837559 or email: admin@spidersnet.co.uk.
We look forward to seeing you there!
Spidersnet specialises in offering a range of marketing tools on behalf of new and used automotive traders nationwide
